Dillcon - Branding & Identity

Dillcon is a Linkdin style application for the blue collar market. They approached me to design Identity working through their printed material and online content. 

I created a structured brand and identity for them based around the Letter D, separating out their 4 areas of business into a broken down letterform. The sections of the D as seen below separate out the four areas they work within : Workers, Businesses, Ancillary & Training.