Fedrigoni - Imaginative Colour Collaboration
During 2013 I worked in collaboration with designer Simon Cherry to produce a full marketing campaign proposal to excite Fedrigoni's release of their imaginative paper range.
We worked together concept building and explored the background of Fedrigoni to create a campaign that focused on origami paper forms. Local to the Fedrigoni paper factories in Italy is a native bird called the Italian Bee Eater, this local animal was where mine and Simons ideas stemmed from. I spent time building and constructing birds by hand, out of Fedrigoni paper to create the image for our campaign, whilst Simon dealt with type and layout rooting and structuring our format.
Clients would be invited to the Fedrigoni event, receiving a very dull grey envelope. When opened the contents would be very contrasting, tickets full of colour to be shared and passed round fellow creatives. At the event the Fedrigoni range would be full demonstrated with a flock of paper birds.
