Opie Dieno - Branding & Identity

Sian Fawcett, known by her alias Opie Deino, is a rock and pop singer-songwriter from Nottingham. Opie Deino has been noted for her emotionally charged performances driven by her talent for lyric writing and her emotive vocal delivery. One of life's worrier, she ruminates and obsesses trying to make sense of the trivial and the imperative, yet she has an unbridled optimism and enthusiasm for life; a concoction which results in songs full of wisdom, insight and gumption. Having grown up with a propensity to pen her feelings down in words and drawings, she has refined the rare skill of lyrical expression. If you haven't heard of her already then you definitely need to check her out...

https://www.facebook.com/opie.deino

Branding & Identity

Sian got in contact with me to tackle her branding, as gigs keep coming in and her music is starting to really get noticed and flourish she felt she needed to brand herself with the right tone of voice to move forward. I dealt with Sian's branding over a period of weeks until we really hit the nail on the head and we'd achieved what we set out to accomplish. I created branding for Sian that was professional but sleek, with feminine letterforms and a subtle suggestion to the type of artist she is. The connecting dots from the letter 'I' to the letter 'I' represent the phases of the moon, communicating that Sian's passion for music is night and day, it never stops and is always on her mind. When talking to her and bouncing back ideas about her branding it became obvious that she lives for what she enjoys doing, I wanted to express this passion through suggesting that she is always active when it comes to music.